Veganism is here to stay

Remember the days when Western veganism seemed nothing more than another passing fad? Well, the good news is it looks like a lot of us are more dedicated to the cause than originally expected by skeptics of the movement.

Another year has passed and a new record high number of Veganuary sign-ups are occurring. In addition, retailers like Boots reported a 56% increase in vegan-related searches in 2019. Veganism is here to stay. 

Whilst we're not going to delve into all the nuanced details of veganism today, we did want to share our findings on the beauty industry and why certain claims can be misleading.

Our consciences love hearing terminology such as ‘cruelty-free’ - but no cosmetic products sold in the UK or EU are tested on animals and, although this is fantastic news, it means that the label 'cruelty-free' actually holds little value in the UK. However, terms such as 'vegan' on product labels can tell us a lot more, as they confirm that the product contains no animal substances.


Despite misleading claims, a survey found that more than 60% of British women have changed their beauty shopping habits due to an increasing awareness of how certain ingredients affect not only animals and the environment, but themselves too.

Our Nourishing Face Mask, made by Kathy Sue Ann's, is a perfect example of a Vegan product made from only natural ingredients such as Kaolin Clay, Hibiscus Extract, Coconut Extract, Rhassoul Clay and Ylang Ylang Essential Oil.

It comes in other options, such as the Youthful Glow and Soothing Face Mask, so you can find the perfect mask for your skin type. With all our evenings spent at home for the foreseeable, there's no better time to pamper yourself and treat your skin to some natural goodness this winter.

Browse our vegan range for luxurious skincare, candles, bath salts, and more - all made without animal substances, of course.

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